USA – Systm Foods, a Newport Beach, CA-based provider of a functional beverage brand platform, acquired HUMM Kombucha, a Bend, OR-based company working in the field of a low and zero-sugar kombucha and gut health beverage category.
The amount of the deal was not disclosed.HUMM will be part of the Systm brands portfolio, alongside plant-powered functional beverage brands REBBL® and Chameleon Organic Coffee®. Founded in 2009m HUMM is the pioneer in low and zero-sugar kombucha with a probiotic-packed product portfolio that includes a Whole30® approved kombucha. Made through a proprietary fermentation process in an expansive facility with broad capabilities, HUMM Kombucha is raw, vegan, keto-friendly, gluten-free, and available at retailers nationwide. Led by CEO Andy Fathollahi, Systm Foods, a joint venture between Systm Brands and GroundForce Capital, is a functional beverage brand platform. It acquires and operates beverage brands that bring today’s consumers organic and functional products created for healthier living. Its portfolio includes organic and plant-powered functional beverage brand REBBL®, along with Chameleon Organic Coffee®, the original purveyors of consciously-crafted bottled cold-brew coffee. 03/01/2024
