BELGIUM – Billups, a NYC-based out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, acquired Outsight, an independent OOH agency headquartered in Brussels, Belgium.
The amount of the deal was not disclosed.With the acquisition of Outsight, Billups now holds a global presence in 16 countries across North America, Europe, and Southeast Asia and shows no signs of slowing its growth in 2024.Led by Jos Van Campenhout, Founder and CEO, Outsight is an independent OOH specialist and market leader in Belgium. it analyzes, advises, and mediates with complete objectivity to offer plan at the best price. Its experienced and dedicated team of 14 professionals guide advertisers to create result-oriented OOH and programmatic Dooh campaigns with a focus on efficiency and Impact.Led by CEO David Krupp, Billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, it leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. The company supports advertisers, agencies and media owners through services and platform technology that make this as automated and attributable as the most effective digital ads.04/01/2024
