UK – Bettormetrics, a London, UK-based sports betting analytics company, raised an undisclosed amount in Series A funding.
The round saw participation from Bettor Capital and Velo Partners.The company intends to use the funds to build out their advanced Sports book analytical platform and services, and to expand their client base. Launched in 2022 and led by CEO Robert Urwin, Bettormetrics provides cloud based sports betting analytics solutions, using statistics to identify trends and patterns of profitable behaviour ensuring their clients have an advantage on their competitors. The solutions are already used by several tier 1 bookmakers in the US and Europe to optimize their trading desk’s performance.Commenting on the news, Robert Urwin said: “We are delighted to be working with specialist investors who share our vision of data driven Sportsbook optimisation. Big data analytics are a game changer when it comes to identifying and removing the key repeating deficiencies in trading operations. Most sports desks are completely unaware of the impact poor suspension and price position can have on their overall GGR. Our clients tend to be progressive data centric companies who are looking to use cutting edge analytics to deliver a sustainable competitive advantage, and a significant uplift in GGR.”06/02/2024
