GERMANY – Accenture (NYSE: ACN) has agreed to acquire Mindcurv, a Essen, Germany-based cloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services for more than 200 clients worldwide.
Completion of the deal is subject to customary closing conditions, including receipt of applicable regulatory approval. With this acquisition, Accenture Song further expands its commerce services for clients globally. The terms of the acquisition from private equity investment firms Genui and Primepulse were not disclosed.By combining Accenture Song and Mindcurv’s expertise in composability skills, data, and AI capabilities, clients can accelerate their commerce operations and bridge the profitability gap. These capabilities enable personalization at scale, foster customer loyalty, and drive sales.Founded in 2011 by Amjad Liaquat and Nazareno Avila, Mindcurv is a provider of end-to-end digital experience services solving complex challenges in the core business of European clients across several industries, including manufacturing, retail, consumer good, life sciences and chemicals. As a certified member of the MACH Alliance, Mindcurv helps businesses design and implement innovative scalable digital experience platforms, with operations in several countries enabling it to deliver tech-enabled innovation with an integrative approach.Mindcurv and its team of over 700 experts based across 13 different locations including the Netherlands, Spain and India, are set to join Accenture Song’s commerce practice. 28/02/2024
