USA – Authoritive, a NYC-based startup that builds customized learning experiences over messaging technology for experts and creators, raised $5M in seed funding.
The round was led by Owl Ventures, the largest edtech venture firm in the world, who will take a board seat, and included GMG Ventures.The company intends to use the funds to continue to expand operations and its business reach. Launched in 2019 by veteran literary manager Christy Fletcher who has worked with wide array of notable authors, Jacob Lewis who served as an executive at Conde Nast and founded his own content startup that was sold to Penguin Random House, and Gene Cohen, a technical founder with an extensive background in AI and messaging startups including Seated and VoodooVox, Authoritive allows creators to adapt their expertise to virtually coach people over messaging platforms including SMS, iMessage, WhatsApp, Slack, and MS Teams. Combining audio, short video and text based instruction, participants engage with interactive content directly on their phone, or through their company messaging platform. Authoritive’s customers reflect a wide range of consumer-focused and enterprise content—from personal development and investing, food writing and cooking, to business thought leadership and consulting, as well as leaders in the faith space. Current collaborators include Gretchen Rubin, Denise Hamilton, Mark Bittman, Susan Cain, Danielle Town, Claire Shipman & Katty Kay, Tim Tebow, consulting firm Innosight, among others.09/12/2021
