USA – Elo, a San Francisco, CA-based Smart Nutrition company turning food from the leading cause of disease to medicine by harnessing the power of at-home testing, AI, and nutritional coaching, raised $5m in seed funding.
Investors include Will Ventures, founded by former NFL player Isaiah Kacyvenski; Re:food, founded by Gustaf Brandberg; Petteri Lahtela, Founder of Oura; Robin Thurston, CEO of Outside; Ilkka Paananen, Founder of Supercell; David Helgason, Founder of Unity; Jeremy Bloom, former Olympic skier and CEO of Integrate; Ed Baker, board member at Whoop; Alex Biega, player on the Toronto Maple Leafs; and many more. The company intends to use the funds to scale its operations, marketing, and product development efforts.Founded in 2020 by veteran health and technology executives Ari Tulla (formerly Nokia, BetterDoctor), Tapio Tolvanen (formerly Nokia, BetterDoctor), and Miklu Silvanto (formerly Apple, Airbnb), Elo officially launches with its first Smart Nutrition product, a monthly smart supplement membership formulated for each member’s needs and goals. Leveraging at-home blood testing, activity metrics from wearables, and AI trained on over 3,000 scientific studies, Elo analyzes members’ biomarkers and health data to create custom supplement regimens with exactly the right nutrients in the right doses and delivers them right to members’ doors each month.From a simple finger prick at home, Elo screens members’ blood for 12 nutrient-related biomarkers including cholesterol, hemoglobin A1c, ferritin, vitamin D, B-12, and more, then makes custom nutrition and lifestyle recommendations that are scientifically-validated to improve energy, focus, mood, digestion, aging, immunity, and sleep, so members can feel and perform their best. Each daily supplement packet contains only the highest-quality ingredients specifically selected for each person’s health outcomes. The supplement formulary includes 79 active compounds, all of which undergo rigorous third-party testing for purity and dosage.Every Elo member is paired with a dedicated nutritionist to support their health journey, meeting one-on-one to review lab results, set goals, and calibrate supplement plans. In addition, members have access to their nutritionist via the Elo app where they can also read curated articles, set smart reminders to take their daily supplements, and track their on-going progress. 10/02/2022
