The company intends to use the funds to extend their reach further with a US launch in late 2022, as well as invest into expanding their product portfolio.
Founded in 2016 and led by CEO Lucy Anderson, WooWoo features a range of hair removal and intimate products designed especially for women. The brand’s main business channel is their e-commerce site WooWoo.fun, which gives the brand a global platform for social advocacy around women’s confidence and normalising women’s sexuality. In 2021, the brand expanded reach into new territories including France, Italy, Spain, Germany, Sweden, Norway, Finland and Australia. Anderson will continue to led the business as WooWoo’s CEO and is joined on the board by Bettina Wonsag as Chairwoman, who brings with her a wealth of beauty e-commerce experience from her previous role as Executive Chairperson at Cult Beauty.11/03/2022
