USA – Veritonic, a NYC-based audio analytics and research platform, closed a $7.5m Series A funding.
The round was led by Lavrock Ventures, with additional investment from Progress Ventures, Greycroft, Lerer Hippeau and Newark Venture Partners. Lavrock Ventures’ Daniel Hanks will join the board of directors. The company intends to use the funds to expand operations and further the development of its end-to-end audio insight and measurement capabilities.Led by Founder and CEO Scott Simonelli, Veritonic provides brands and agencies with a platform to research, test, and measure the ROI of audio assets including audio logos, audio ads, podcast ads, and more at every stage of a campaign. The resulting insight enables them to data-back their investment in audio and podcasting, mitigate risk through optimization, and increase campaign effectiveness while providing their audiences with highly engaging listening experiences. The company recently launched its audio-first Attribution solution to help brands track and measure campaign performance across any app, hosting platform, or listening device.28/06/2022
