USA – Bravo Sierra, a New York-based personal care company, raised $17M in Series B funding.
The round was led by The Merchant Club, with participation from existing investors Capstar Ventures, Redo Ventures, AF Ventures, and Mousse Partners, among others.The company intends to use the funds to further accelerate its omnichannel strategy by integrating the brand’s online and offline touchpoints with its community, including continued retail growth within military, mass, and e-commerce channels, and investment in product innovation pipeline with domestic R&D and manufacturing.Led by CEO Benjamin Bernet and Justin Guilbert, Bravo Sierra is a men’s personal care company that designs, develops and tests its products with insight and real-time feedback from its consumers. Its product formulas are paraben-free, sulfate-free, phthalate-free, phenoxyethanol-free, vegan, cruelty-free and made in the USA. The products are now available nationwide in the U.S. at Walmart, Target, Amazon, HEB, GNC, Ulta and at bravosierra.com.19/08/2022
