USA – Goldcast, a Boston, MA-based provider of a platform for B2B field and event marketers to host interactive virtual and hybrid events, raised $28M in Series A funding.
The round, which brought total funding raised to $40m, was led by WestBridge Capital with participation from Unusual Ventures. Sumir Chadha, Co-founder of WestBridge will join the board.The company intends to use the funds to continue developing product use cases, make key hires to expand its leadership team, and invest in marketing community initiatives.Led by CEO Palash Soni, Goldcast provides a platform for B2B field and event marketers to host interactive virtual and hybrid events, that are more like show experiences and drive revenue by providing rich post-event insights. It allows for integration with existing marketing automation and CRMs to track all attendee activity and monitor pipeline contribution. Customers include Drift, Microsoft Github, Intuit, Hootsuite, Salesloft, Toast, ThoughtSpot, Lattice, and Autodesk.25/08/2022
