GERMANY – Latana, a Berlin, Germany-based AI-Powered brand tracking and consumer insights platform, raised €36M in Series B equity and debt financing.
The round was led by Oxx, with participation from Balderton Capital and Kreos (debt financing). The company intends to use the funds to scale its marketing and sales operations, grow its consumer-facing product teams, and expand its product offering through R&D.Led by CEO, Nico Jaspers and co-founder Fernando Guillén, Latana is a brand tracking platform that allows users worldwide to understand key brand insights for both themselves and their competitors and enables them to understand their brand awareness as well as zoom in on the audiences and purchase drivers that will enable their growth. To ensure wide demographic and geographic coverage, the solution uses mobile optimised surveys to access both a precise and an “opted -in” audience for authentic and representative brand opinions in 100+ countries and 1000s of cities worldwide.Latana also recently sold part of its original API technology (through Dalia Research) to market research firm PureSpectrum, and is now focusing on scaling its B2B SaaS brand tracking platform. 08/09/2022
