USA – FindMine, a NYC-based leader in AI-powered dynamic content creation for brands, closed a new venture capital funding round.
The round, which brings total funding raised to date to $9.9m, was led by XSeed Capital and Underscore VC. Proceeds from the investment will be used to accelerate go-to-market activities and advance development of FindMine’s AI-powered content engine. Led by CEO Michelle Bacharach, FindMine leverages predictive intelligence and merchant sales data to help brands articulate their unique points of view to increase revenue and inventory performance across multiple sales channels – including e-commerce, email campaigns and targeted messaging, advertising and social media campaigns, and in-store applications such as kiosks, personal shopper programs and sales associates platforms.The technology allows marketers to showcase unique, curated shoppable assets to every single segment and customer to improve top-line revenue with larger shopping carts and longer, more profitable customer lifecycles. Merchants use FindMine to improve bottom-line profitability and increase gross margins thanks to more effective inventory and logistics management.The new investment will enable FindMine to further develop its machine learning technology to take advantage of new datasets like inventory location, allowing retailers and brands to improve sustainability by driving down split-shipments. In addition, the company will further develop its “headless” offering, which enables content from the platform to be injected into any customer experience via API.FindMine will grow its go-to-market team and continue to develop dynamic content creation as a market sector, developing new tools that will enable brands to use AI-powered content across their complete ecosystems. The company works with top retailers and brands such as Mitchell Gold + Bob Williams, Rogers, adidas, Destination XL, Perry Ellis and many more.14/09/2022
