UK – Scrumbles, a London, UK-based natural pet food brand, raised £6M in funding.
BGF made the investment.The company intends to use the funds to expand its team and continue to grow its omni-channel business model. BGF’s investment will enable the appointment of key hires, including a new Finance Director, and increased marketing to support the firm’s ongoing expansion across all of its sales channels. As part of the transaction, Mike Brehme (founder of Clipper tea) will join the board as NXC, and BGF’s Daria Polunina will join Scrumbles’ board as a non-executive director.Founded in 2018 founded by a husband-and-wife team, with Aneisha Soobroyen serving as CEO, alongside her husband and co-founder Jack Walker, Scrumbles provides nutritious, natural and ‘gut friendly’ food for cats and dogs, through natural recipes. The company has secured listings for its pet food in UK retailers, including Tesco, Waitrose, Sainsburys and Pets at Home, and established a direct-to-consumer channel and an online sales footprint. Scrumbles also achieved B Corp recertification this year.14/03/2023
