USA – Superorder (fka Forward Kitchens), a New York based provider of growth management tools to restaurants, raised $10m in Series A and angel funding.
The round was led by Foundation Capital with participation from Michael Seibel (Managing Director of Y Combinator), Kyle Vogt (Cofounder CEO Cruise), Jon Swanson (Chairman Thumbtack), James Beshara (Founder MagicMind), BBQ Capital, I2BF Global Ventures, and others. The company intends to use the funds to continue its expansion.Founded in 2019 by Raghav Poddar, Superorder provides restaurants with tools for Order Management, Automated Marketing, Financial Management, AI-powered Website Builder, as well as AI Images & Menus. The company works with over 1,500 restaurants today in 180+ cities, providing solutions that help them grow revenue from delivery and takeout with virtual brands. It enables them to run shifts with order management, automate their marketing and manage their financials effectively. Restaurants use its proprietary AI algorithms, which identify unmet needs in their market, to maximize revenue and profit for their virtual brands. Additionally, Superorder consolidates all orders from all platforms into a single system, saving time, reducing errors and improving efficiency. The company also launched a selection of generative AI & order management tools designed to drive restaurants’ profitability from online sales. The funding follows a period of consistent growth for the company and its recent rebrand from its previous name, Forward Kitchens. Poddar, who studied at Columbia University, conceptualized the company as part of the Y Combinator Summer 2019 cohort after seeing the lack of quality online presence from the restaurants he loved ordering from. In 2021, Superorder announced a $2.5M seed round, which was used to expand the company’s footprint and to hire a team in operations, sales and engineering to help support the initial product. The company now has a team of more than 70+ employees. 17/09/2023
