ITALY – WeRoad, a Milan, Italy-based travel tech startup, raised €18M in Series B funding.
The round, which brought the total amount to $36M, was led by H14.The company intends to use the funds to accelerate growth, develop its technology in order to further enhance scalability, and expand this model to all of its European markets beyond Italy, France and Germany. It is already planning for growth beyond its current markets, with pan-European expansion as the primary focus, followed by the US and other English-speaking countries. Led by Andrea D’Amico, CEO, WeRoad is a group adventure travel platform that enables “WeRoaders” to blend local experience together with the opportunity to meet new people and make new friends. Its itineraries see people from similar age groups travel together led by travel coordinators – they’re not conventional tour guides but fellow travellers passionate about travel and eager to discover faraway lands. The company aims to create a comprehensive marketplace for travel producers, travel coordinators, and service suppliers, including destination management companies (DMCs). This expansion extends into ‘off-travel’ activities, offering WeRoaders a variety of events, meetups, and experiences, all managed and booked through a dedicated app. A feature of the WeRoad offer is WeRoadX, a curated marketplace where WeRoad travel coordinators can create new, self-designed custom itineraries that add to WeRoad’s offerings. WeRoadX, which is a key part of the scaleup’s growth strategy, was launched in Italy in 2023 and saw the creation of over 200 new itineraries to 50 new destinations. The company has served over 100,000 travellers to discover the world and make new friends in more than 300 itineraries. Headquartered in Milan, Italy, WeRoad has over 150 full time employees. 27/11/2023
