UK – Audiens, a Cambridge, UK-based global independent customer data platform and audience management tool, raised $8M (£6.5M) in funding.
South Korea’s NHN Corp. made the investment. The company intends to use the funds to accelerate international expansion plans and strengthen the team in key European markets. Led by Jonathan Brech, CEO, and Marko Maras, founder, Audiens provides an audience management platform for customers including ING, Iper and Unieuro to optimize their marketing, grow customer lifetime value and savings in advertising cost per acquisition (CPA). 21/04/2020
