MIRROR Inks $34M Series B-1

MIRROR Fitness

New York, NY

Key contact

Name Title
Brynn Putnam CEO
NEW YORK, NY, MIRROR today announced it has secured $34 million in Series B-1 financing.
MIRROR, the first nearly invisible, interactive home gym revolutionizing the in-home fitness experience, today announced it has secured $34 million in Series B-1 financing led by Point72 Ventures. Other participants in the round include lululemon (NASDAQ:LULU); supermodel, entrepreneur and philanthropist Karlie Kloss; Kevin Huvane, founder of Creative Artists Agency; Steve Lockshin, accomplished angel investor; seasoned media investors, LionTree LLC; as well as return investors, Spark Capital, and Lerer Hippeau. This brings MIRROR's funding to date to $72 million. Along with this investment, Point72 chairman and chief executive officer Steven Cohen will join MIRROR's board of directors.

MIRROR is creating a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content to provide a uniquely immersive, and personalized workout experience. MIRROR launched in September 2018 and demand quickly soared. There are now MIRRORS in homes in every state within the continental U.S. The company also expanded its footprint with the opening of its brick-and-mortar store in New York City, giving people a unique interactive experience.

Recently, MIRROR announced a key partnership with fitness pioneer, Tracy Anderson, to continue bringing world-class content to people nationwide. After staggering growth over the last year, MIRROR will apply new funding resources to fuel continued momentum, as well as expand into new areas and content verticals.

"We're thrilled to welcome new investors like Steve Cohen, Karlie Kloss and Kevin Huvane to the MIRROR family. Their support and vision for our growth will be instrumental in allowing us to develop groundbreaking content and reach more people where it's most convenient," said Brynn Putnam, founder and CEO of MIRROR. "It's particularly gratifying to be involved with lululemon again. I first worked with them almost a decade ago as an Ambassador and have long admired their exceptional team, as well as their vibrant community. There are significant synergies between our brands and I'm excited for the opportunity to innovate together."


MIRROR is the world's first nearly invisible, interactive home gym featuring live and on-demand fitness classes in a variety of workout genres. MIRROR is creating a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout – variety, personalization, and community – are brought to the most convenient place: the home. MIRROR was founded by Harvard grad Brynn Putnam, creator of Refine Method, named "New York's Smartest Workout." MIRROR is headquartered in New York City. For more information, please visit https://mirror.co.

Funding Events

Date Amount Type Investors Lead investor
06/02/2018 $13,000,000 BoxGroup, Brainchild Holdings, First Round Capital, Lerer Hippeau Ventures, Primary Venture Partners, Spark Capital Spark Capital
31/10/2019 $34,000,000 Series B-1 Karlie Kloss, Kevin Huvane, Lerer Hippeau Ventures, LionTree Partners, lululemon, Point72 Ventures, Spark Capital, Steve Lockshin Point72 Ventures